Key Account Management - Duration 2 Days
A fast-paced course which shows delegates how to develop and build long-lasting and profitable relationships.
Content
- Role - Know your role as a key account manager
- Research - Knowing your customer. Analysing the competitors
- Relationship - Influencing and building trust. Engaging the buyer
- Results - Negotiating effectively
What they will learn
- How to gain entry to new clients.
- The power of the Decision maker.
- Building long-term relationships.
- Benchmarking and setting goals.
- Appreciate the buyers point of view.
- Engage with the buyer and influence effectively.
- Know the clients expectations and agree mutually beneficial goals.
- Negotiate with confidence.
- Manage the client through change.
People involved in a Key Account role.
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