Key Account Management - Duration 2 Days

A fast-paced course which shows delegates how to develop and build long-lasting and profitable relationships.


  • Role - Know your role as a key account manager
  • Research - Knowing your customer. Analysing the competitors
  • Relationship - Influencing and building trust. Engaging the buyer
  • Results - Negotiating effectively

What they will learn

  • How to gain entry to new clients.
  • The power of the Decision maker.
  • Building long-term relationships.
  • Benchmarking and setting goals.
  • Appreciate the buyers point of view.
  • Engage with the buyer and influence effectively.
  • Know the clients expectations and agree mutually beneficial goals.
  • Negotiate with confidence.
  • Manage the client through change.


People involved in a Key Account role.


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